GTA 6 Prepares for Star-Studded Miami Launch as Wall Street Eyes 37% Stock Rally

Take-Two Interactive is preparing a star-studded Miami launch event for Grand Theft Auto 6, with Travis Scott and Cardi B reportedly set to appear as pre-orders outpace the company's internal expectations. Despite the pre-order momentum, bookings fell 18%, a discrepancy that may reflect timing or accounting factors rather than weak demand. Wall Street analysts see roughly 37% upside in Take-Two stock, framing GTA 6 as a potential record-setting release for the publisher. The launch party and celebrity tie-ins signal Take-Two's push to turn the game into a broader cultural and marketing event. Investors will watch whether the strong pre-order trajectory translates into bookings and revenue in upcoming quarters, and whether the stock can close the gap to analyst targets.