Zillennials are ‘loud working ’: They're spending nearly 5 hours a week on self-promotion—and driving colleagues to quit | Fortune

Zillennials—the microgeneration between millennials and Gen Z—are spending nearly five hours per week on workplace self-promotion, a practice researchers dub “loud working,” according to Fortune. The behavior is driving colleagues to quit, the report says, as visible self-advocacy reshapes office dynamics and retention. The finding matters because it links a generational workplace habit directly to turnover costs at a time when employers are already battling attrition. What to watch next is whether companies formalize recognition and advancement processes to channel self-promotion productively rather than let it push other staff out the door.