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Bithumb has been ranked first in the newly created digital asset exchange category of the 2026 National Customer Satisfaction Index (NCSI), becoming the first exchange to top the survey, which is administered by the Korea Productivity Center. The win follows back-to-back first-place finishes in the crypto exchange category of the Korea Customer Satisfaction Index (KCSI) and the Brand of the Year awards, giving Bithumb a customer-satisfaction and brand-evaluation "triple crown" for 2026. The company attributed the result to customer trust and said it will continue improving the convenience and safety of its trading environment. The recognition matters as a reputational marker in South Korea's competitive exchange market, where Bithumb vies with Upbit and Coinone for retail users. What to watch next is whether the survey wins translate into measurable gains in trading volume and market share.

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Bithumb, NCSI, Korea Productivity Center (KPC), Brand of the Year Awards, KCSI