Lyft's New Subscription Bundles In DoorDash's DashPass For $10 Per Month

Lyft replaced its Lyft Pink subscription with Lyft Go, a $10-per-month plan that bundles DoorDash’s DashPass and offers 8% back in ride credits up to $40 monthly, plus three relaxed cancellations and lost-item fee waivers. An annual Lyft Go plan costs $96, while a $5-per-month Lyft Go Core tier excludes DashPass and provides 5% back up to $20 monthly; existing DashPass members can link accounts to receive Lyft Go at no extra cost. The launch expands Lyft’s partnership with DoorDash, which is set to acquire Instacart for $17 billion, and will eventually let riders browse DoorDash restaurants in the Lyft app and time food orders to their destinations. Lyft Go is available in the U.S. starting today with a one-month free trial, and Lyft will move Lyft Pink subscribers to the new offering at the same price while closing Lyft Pink All Access to new signups. The bundle matters as Lyft uses adjacent perks to lift subscription retention and cross-sell rides and delivery, and the next signals to watch are uptake among existing Pink subscribers and whether the in-app DoorDash ordering rollout expands.