Tradespeople have their eyes on November discounts: Sales expectations have increased

Mehmet Yiğiner, head of the Turkish Confederation of Tradesmen and Craftsmen (TESK), said small retailers expect November discount campaigns to lift customer traffic and turnover, and urged that the promotions include local businesses rather than only large chains. The comments signal that Turkey's tradesmen see the month's sales events as a key support for revenue amid a challenging retail environment. No specific sales figures or percentage targets were disclosed. What to watch next is whether major retailers and brands extend their November campaigns to independent shops, which would determine how much of the expected demand reaches local merchants.