Snap Has More Than 30 Million Paid Subscribers Across Snapchat+ And Other Plans

Snap said it has surpassed 30 million paying subscribers across Snapchat+, Lens+, its ad-free Platinum tier and paid Memory storage, disclosed alongside third-quarter earnings. The company’s non-advertising “other” revenue rose 84% year over year, though it did not break out subscriber counts by plan. Snap launched Snapchat+ in 2022 and has since added Lens+, which offers AI-powered augmented-reality effects, and Platinum, which removes ads. Lens+ subscriptions have grown nearly 600% since January 2026, suggesting strong appetite for AI features such as AI photo editing. The milestone matters because it shows Snap can build a recurring revenue stream beyond advertising, and investors will watch whether subscription growth can offset softness in its core ad business.