How Much Did The ASUS ROG Zephyrus G14 Cost In 2020 Vs 2026?
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ASUS’s ROG Zephyrus G14 gaming laptop has risen from $1,050 at its 2020 launch to $3,600 for the cheapest model on ASUS’s direct store and $3,200 at Best Buy, a more than threefold increase. Inflation accounts for only about $320 of the gain, while screen, chassis and graphics upgrades between 2020 and 2025 added roughly $750. Another $1,400 increase came in a single generation as memory prices surged and cheaper configurations were dropped from the U.S. lineup, with almost two-thirds of the total increase occurring this year. The shift matters because it shows how component costs and SKU pruning can push a mass-market gaming laptop into premium pricing. Watch whether memory prices ease and whether ASUS restores lower-cost configurations in the U.S.
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ASUS, ROG Zephyrus G14, Best Buy