Ipsos survey finds only 3% of Americans familiar with tokenized assets

An Ipsos survey found that only 3% of Americans are familiar with tokenized assets, underscoring low awareness as interest in decentralized finance grows amid distrust in banks. The findings highlight a need for education and regulation as tokenization gains traction in traditional finance. The survey did not disclose token prices, total value locked, trading volumes or market capitalization figures. The result matters because tokenized real-world assets are increasingly pitched as a bridge between conventional markets and blockchain rails. What to watch next is whether exchanges, issuers and regulators step up consumer education and clearer rules to close the awareness gap.