It had closed all its stores: It's coming back with a discount campaign

Bed Bath & Beyond is returning to physical retail after closing all of its U.S. stores during its bankruptcy proceedings, reintroducing the familiar 20% off coupon as part of the comeback campaign. The relaunch marks a renewed brick-and-mortar push for the home goods brand, whose parent company is simultaneously preparing to close stores under other banners in its portfolio. The move matters as a test of whether a stripped-down Bed Bath & Beyond can rebuild customer traffic around the discount coupon that once defined its identity. What to watch next is how the parent company balances the brand's store reopening against closures elsewhere and whether shoppers respond to the revived promotion.