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Coinbase launched a promotional offer giving new members 10% APY rewards on USDC holdings for their first 30 days, bundled with a free month of its Coinbase One subscription. The 10% rate is a temporary boost above the stablecoin's typical yield, aimed at drawing new depositors onto the exchange. The move matters as competition among crypto platforms for stablecoin balances intensifies, with promotional APYs used to convert idle cash into on-platform USDC. What to watch next is whether the limited-time rate translates into durable USDC inflows and subscription conversions once the 30-day window and free One month expire.

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Coinbase (COIN), USDC, Coinbase One

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