A post by @Bybit_Official on X.

Bybit opened its Stockholm activation with a sold-out first day, running a fan booth with branded merchandise and VIP box experiences at the event. The exchange framed the Stockholm stop as the start of a broader push rather than a one-off, though the tweet disclosed no attendance figures, trading volumes, or sponsorship terms. The activation is a brand-marketing play aimed at European retail users rather than a product or liquidity announcement, so it carries no direct read-through for token prices or platform metrics. Watch for Bybit to attach measurable numbers—registrations, regional volume, or a named tournament partnership—to subsequent stops if the campaign is to be judged on more than optics.