A CEO gave his employees Fridays off. Three years later, revenue is up about 160%

Brick Media has kept a four-day workweek in place three years after CEO Matt Kennedy first gave employees Fridays off, and revenue has risen about 160% over that period. The Tampa-based marketing firm caps workloads and adds staff rather than overloading existing employees, helping cut resignations from six in 2022 to none so far in 2026. Profit margins have stayed flat despite the shorter schedule and continued hiring. The results add to evidence that reduced-hours arrangements can sustain output, though the company's experience is a single case rather than a broad trend.