Nectar launches an AI agent to automate creator discovery and outreach for brands
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Nectar launched an AI agent that automates creator discovery, outreach, partnership management, and campaign tracking for brands running influencer marketing. The tool is aimed at reducing the manual work brands face when sourcing and contacting creators across social platforms. Nectar is betting that automation can streamline a process that has grown more complex as influencer marketing budgets expand. The company did not disclose pricing, funding, or user figures in the announcement. What to watch next: whether Nectar publishes adoption metrics or customer wins that show the agent outperforms manual creator sourcing.
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Nectar, Nectar AI agent